Żywiec
Żest for Life
Żest for Life
There is only one beer brand in Poland that can be recognized by one letter. Today, no one doubts what brand and what letter it is. But for this to happen, we had to show consistency, coherent actions and fidelity to the creative platform for years. As a result, we were awarded the Effie Grand Prix and gold in the Long Term category, and Poles probably feel a little more „Żest for Life”.
Żywiec - Żest for Life 2021
Executive Creative Director - Maciej Marasek
Creative Director - Marcin Pucyk
Senior Art Director - Kamil Kotarba
Account Director - Joanna Juszczak
Production House - Opus Film
Producers - Michał Cichomski, Jarek Parzyjagła
Directors - Bartłomiej Ignaciuk
DOP – Bartłomiej Kaczmarek
Postproduction - TELEVISOR
