LOTTO Kaskada Re-launch

On behalf of Totalizator Sportowy we created a campaign celebrating the re-launch of the lottery game called “Kaskada”. If a seemingly insignificant occurrence can change our lives, even a small monetary prize in “Kaskada” can cause a positive chain of events. In order to properly communicate this message the chronology in our commercial is reversed, so the story starts with a happy ending. Apart from two TV spots the campaign contained a number of POS materials promoting the birthday Kaskada lottery. (And all of it is of our doing!)