In the “Odbólatory” campaign we are simply playing with words. We are twisting various words in order for them to contain the “ból” (eng.”pain”) part. Thanks to Ibuprom, the words return to their original form. For example, the twisted word “Bólmistrz” without the „ból” part (without any pain) turns out to be “burmistrz” (eng. mayor). Banners and other display formats showing the process of “untwisting” appeared on various websites (in a contextual way, in accordance with the site’s content) and on Facebook.

Within the campaign we also created a special website (niemabolu.pl) dedicated to the people wanting to take part in the contest for the best “twisted word” desperately needing Ibuprom’s intervention.

Przewiń do góry